Mise à jour le 27 novembre 2025
Building on your Social Media Understanding
- Review your existing knowledge
- Applying your existing knowledge to your work
- New world, new language, new rules & new competitors
What’s Your Strategy?
- Exploring the role social media plays in your business life
- Strategy building exercise
Using Social Media to Enhance Your Personal and Company Presence
- Building a profile
- Career development
- Networking
- Seeking suppliers
- Job searching
- Company/brand development
- Customer engagement
- Ecommerce
- Building communities
- Online promotion
How to Build a Profile
- Posting comments, joining groups and creating content
- Building a profile exercise
The Different Social Media Channels
- Facebook vs Linkedin vs Twitter
- When to select the most appropriate platform
- What about the rest? Youtube, Pinterest, Instagram, Tumblr, Flickr, Google +
- Using multi-platform media for maximum engagement
Using Social Media to Support Business Tasks
- Career planning and job/candidate searching
- Customer engagement on social media
- Ecommerce and social media
- Broadcasting on social media
- Seeking out suppliers on social media
- Online promotion
- Putting the plan together – exercise
- What channel works best for each of the above and why? – exercise
- Reviewing the best media for each application
Social Media Networking
- Networking exercise – group activity
Action Plan
- Create a personal action plan
Prérequis:
Aucun
