Notre offre > Formations > Writing effective Press Releases
Durée
2 days
Public
Those with limited or no formal training in writing news releases, both in-house and in consultancy
Objectif
Programme
What is News?
The Role that the news release plays
Principles of Release Writing
- Two approaches to better releases
- Critique of press release styles
- Writing a strong headline
- Writing a powerful last paragraph
- Tips to improve writing style
- Punctuation, spelling and grammar
- How to lay out your release for impact
Appealing to digital media
- What to include in a social media release
- Maximising SEO potential
News Analysis and News Writing
- Review of media
Practical Exercises
- Improving a bad release
- Drafting a release from a brief
- Drafting a release from your own organisation
Evaluation
- Peer group review of draft releases
Méthodes pédagogiques
The most basic tool of media relations in PR is the news release. But many people who work in communications have not been taught how to write a professional and effective release. This course puts this right. Extremely practical and effective.
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Durée
2 days
Public
Those with limited or no formal training in writing news releases, both in-house and in consultancy
Objectif