Using Social Media to earn Influence

Mise à jour le 23/01/2024

 

Building on your Social Media Understanding

• Review your existing knowledge
• Applying your existing knowledge to your work
• New world, new language, new rules & new competitors

What’s Your Strategy?

• Exploring the role social media plays in your business life
• Strategy building exercise

Using Social Media to Enhance Your Personal and Company Presence

• Building a profile
• Career development
• Networking
• Seeking suppliers
• Job searching
• Company/brand development
• Customer engagement
• Ecommerce
• Building communities
• Online promotion

How to Build a Profile

• Posting comments, joining groups and creating content
• Building a profile exercise

The Different Social Media Channels

• Facebook vs Linkedin vs Twitter
• When to select the most appropriate platform
• What about the rest? Youtube, Pinterest, Instagram, Tumblr, Flickr, Google +
• Using multi-platform media for maximum engagement

Using Social Media to Support Business Tasks

• Career planning and job/candidate searching
• Customer engagement on social media
• Ecommerce and social media
• Broadcasting on social media
• Seeking out suppliers on social media
• Online promotion
• Putting the plan together – exercise
• What channel works best for each of the above and why? – exercise
• Reviewing the best media for each application

Social Media Networking

• Networking exercise – group activity

Action Plan

• Create a personal action plan