Commercial negotiation

Commercial negotiation

Duration : 2 days
Public : This introductory level course is suitable for anyone who wants to develop their range of communication skills and discover the behaviours that will create influence.


  • Identify your own preferred influencing style.
  • Communicate in a more persuasive manner with colleagues and individuals from outside your organisation.
  • Develop more effective and creative behaviours for influencing and persuading.
  • Explain complicated ideas in a manner which aids understanding and increases the likelihood of success.
  • Communicate with increased confidence at meetings.
  • Become a more active listener and use enhanced persuasion skills to act as an opinion shaper.

Teaching methods

If you want to effectively get yourself heard and encourage others to align with your values and thinking in the workplace, this is a good way to spend two days of your professional development.


The Difference Between Influencing and Persuading
  • Defining influence and persuasion
  • Setting the context for influencing and persuading in your role
Positive and Assertive Communication
  • Your personal communication style
  • Communication style, self-analysis/skills audit
  • Not saying ‘yes’ when you know you should be saying ‘no’
  • Expressing your ideas in an assertive and effective manner
  • Contributing at meetings and gaining cooperation from others
Persuasive and Influential Communication
  • Ensuring your communication is clear, concise and easily understood
  • Enhancing your questioning and listening skills
  • Persuasive communication – gaining others’ agreement
  • Creating a positive impression when dealing with senior colleagues
An Introduction to Transactional Analysis (TA)
  • An introduction to the TA ego states
  • How TA can help us be more persuasive
  • Knowing our own ego states, when we are triggered into non-assertive behaviours and by whom
Personal Development
  • Preparing a personal action plan
  • Top tips to support your return to the workplace