Selling yourself in less than 5 minutes

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Durée

2 days

Public

Tele-advisor, remote customer advisor, assistant, anyone in a position to advise customers on the company's products and services

Objectif

Acquire the techniques
Enrich the vision of his role with the client
Dare and know how to practice the commercial rebound
Conclude sustainable sales
Combining sales optimization and customer relationship optimization

Programme

Do a self audit

Adopt a marketing approach:
The rules of the audit
Indicators
Objectively evaluate your image

Differentiation between the desired image and the perceived image

Analyze your environment
Achieving a benchmark of his image

Measure the gap between his image and his aspirations

Define personal and professional goals
Take stock of the situation with a SWOT analysis:
-Strengths
-Weaknesses
-Opportunities
-Threats

Setting a “image marketing plan”

Define winning strategy to settle
Identify and enforce the adapted means
Take care of the communication
success analysis

Bring a suitable solution

Digging the customer context: the advanced questioning of needs and motivations
Advise a solution: the foundation of the diagnosis
Being convinced and proud of your solution
Convince through structured argumentation
Take an interest in objections to better treat them

Méthodes pédagogiques

Each participant will do an immersion on himself.
He will accept to wonder himself in order to be able to use his strength to increase his power of conviction. The particularity of this training lies in the 80% of practice that composes it and in the accompaniment throughout the training by the consultant.