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Durée

2 days

Public

Tele-advisor, remote customer advisor, assistant, anyone in a position to advise customers on the company's products and services

Objectif

  • Acquire the techniques
  • Enrich the vision of his role with the client
  • Dare and know how to practice the commercial rebound
  • Conclude sustainable sales
  • Combining sales optimization and customer relationship optimization

Programme

Do a self audit

  • Adopt a marketing approach:
  • The rules of the audit
  • Indicators
  • Objectively evaluate your image

Differentiation between the desired image and the perceived image

  • Analyze your environment
  • Achieving a benchmark of his image

Measure the gap between his image and his aspirations

  • Define personal and professional goals
  • Take stock of the situation with a SWOT analysis:
    -Strengths
    -Weaknesses
    -Opportunities
    -Threats

Setting a “image marketing plan”

  • Define winning strategy to settle
  • Identify and enforce the adapted means
  • Take care of the communication
  • success analysis

Bring a suitable solution

  • Digging the customer context: the advanced questioning of needs and motivations
  • Advise a solution: the foundation of the diagnosis
  • Being convinced and proud of your solution
  • Convince through structured argumentation
  • Take an interest in objections to better treat them

Méthodes pédagogiques

Each participant will do an immersion on himself.
He will accept to wonder himself in order to be able to use his strength to increase his power of conviction. The particularity of this training lies in the 80% of practice that composes it and in the accompaniment throughout the training by the consultant.

Ces formations pourraient vous intéresser

Durée

2 days

Public

Tele-advisor, remote customer advisor, assistant, anyone in a position to advise customers on the company's products and services

Objectif

  • Acquire the techniques
  • Enrich the vision of his role with the client
  • Dare and know how to practice the commercial rebound
  • Conclude sustainable sales
  • Combining sales optimization and customer relationship optimization

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