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Storytelling litteraly is telling a story for communication purposes. In a marketing context, storytelling is defined as the use of a story in advertising communications.

Storytelling consists in using a story rathen than classically promoting a brand or a product. Storytelling technique must usually be able to attract and create emotions. It can also be used to put a brand to a myth rank.

Storytelling can use real histories (founder myth or company creation) or create imaginary stories linked to a brand or product. In public speeches, storytelling gives much more effect and depth to your address, as motivation or inspiration purposes.

Become a confirmed story-teller with our seminar!

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